The best ways to increase Instagram followers 2021
Increasing Instagram followers has become a
dream for many Arab youth in recent times, how not when Instagram has become
the most famous and effective social networking site in recent times, which has
more than a billion users worldwide.
Yes ... the reasons that make many young
people seek to find ways to increase Instagram followers may vary, but what
everyone agrees on is that having an Instagram account with a large number of
interactive followers is wonderful, and it is worth the time and effort!
In any case, whether you want to increase Instagram followers for the sake of the fun of social appearances, or for the sake of promoting your business, or in order to make profits through your followers on Instagram, this guide will give you what you need and more
.
What you will learn in this guide:
This guide contains a lot of information,
ideas and strategies to increase Instagram followers, and this is a group of
the most important points that we will address:
1. How to make your homepage like a magnet to
attract followers constantly.
2. How to use your pages on other social media
sites to get more Instagram followers.
3.How to choose carefully describe your posts to
get more engagement.
4- How to learn and benefit from competitors 'accounts,
and how to interact with competitors' audiences to attract new followers.
5- How to use hashtags professionally.
6. Follow FOR Follow strategy and Shoutout
strategy.
This is just a sample of what you will learn
in this guide, so expect that the guide will be long and will take you some
time to study it, but we promise you that it is worth your time so don't be
lazy and read it to the end, because it really contains everything you need to
get tons of followers on Instagram.
1- Define a
clear strategy on your profile
How do you want to use your account on
Instagram? This is a question that you have to answer first, because an
Instagram account for a restaurant ... is different from an account about
eating or recipes and tips for cooking in general, and it will also be different
from an account for a chef or an influencer in the field of cooking.
All of this depends on your goal of owning an
account on Instagram, and how you will set up your profile in order to tell
your followers the goal behind this account, so I recommend that you read the
following articles in order to clarify the full picture.
Marketing through Instagram (in this article,
you will learn how to set a goal, and how to properly own a business account
with examples of choosing a name and writing a CV).
Ways to profit from Instagram (if you do not
know how to properly exploit your followers, and how to make profits in various
ways, this article is very important to you), these articles will open your
eyes on the importance of Instagram, with an explanation of the necessary tools
that you need in order to achieve your goals.
2- Understand
how Instagram algorithms work
In order to make Instagram help you get more
followers, you have to understand how Instagram's algorithms work itself in
order to provide him with what he wants, so I will explain to you a set of
important points that these algorithms depend on.
Note: Algorithms are a set of programming
commands used by social networking sites, including Instagram to determine the
appearance of posts in front of the right user at the right time, the goal of
Instagram is for users to stay as long as possible on the site, in order to
increase their chances of seeing ads, and thus increase the profit of a company
Facebook (which owns the Instagram company).
There are three factors that Instagram's
algorithms rely on to achieve this goal, and they are as follows:
1- Instagram
user relationship with the content owner
The stronger the user’s relationship and the
more interaction with a specific account, the more Instagram algorithms place
any post for this account in front of this user so that he spends the longest
period on Instagram, meaning if you message, like or comment on the posts of a
particular account, Instagram will make any post from that account. It constantly
reaches your first feed because you interact with it.
That is why you will find me in this guide, I
focus on how to increase interaction with your content, in order to make
Instagram publish your content more and more to your followers, and also to
people who have the same interests, which is the second factor.
2- Attention
Instagram has highly developed capabilities to
read written content, recognize images, their colors and their components
through artificial intelligence, and then identify the content that each user
prefers, and then search for the best posts that have an interaction, which is
similar to the content that each user interacts with and puts. For this user to
spend more time on Instagram.
Just as YouTube does by identifying the types
of videos you prefer, if you like songs, you will find YouTube suggesting music
videos of the same type that you love on your home page, and in the suggested
videos section, Instagram's algorithms behave the same way.
3- When the
content was published
Instagram knows what time each user spends on
it, so whoever spends two hours a day on Instagram treats him differently from
those who spend only 20 minutes, so Instagram is concerned with the time to
publish content, it arranges the content for each person according to his youth
and the volume of interaction on it, for example if you are You follow 50
people on Instagram while you are using Instagram for only 20 minutes.
Instagram will place the latest posts for
these accounts in front of you according to the content that you interact with
the most, and also according to the time of its publication, so the more recent
the content, the more Instagram puts it in front of its users as soon as they
open the application, so you have to publish constantly on Instagram.
3- The time of
publishing the content
Instagram knows what time each user spends on
it, so whoever spends two hours a day on Instagram treats him differently from
those who spend only 20 minutes, so Instagram is concerned with the time to
publish content, it arranges the content for each person according to his youth
and the volume of interaction on it, for example if you are You follow 50
people on Instagram while you are using Instagram for only 20 minutes.
Instagram will place the latest posts for
these accounts in front of you according to the content that you interact with
the most, and also according to the time of its publication, so the more recent
the content, the more Instagram puts it in front of its users as soon as they
open the application, so you have to publish constantly on Instagram.
3- Make your
home page attractive and attract followers
Whatever strategy I will tell you in this
guide will make many Instagram users click on your account link in order to see
it, and at this moment they will decide whether or not to click on the follow
sign, so your profile page is the most important thing that you should care
about, especially your posts. Anyone who will follow your account will first
look at what you post and what your account looks like, see, for example, this
picture.
This is a picture of one of the cooking
accounts on Instagram, you will find most of the pictures, and even the videos
have the same character, of the same quality, and talk about the same main
topic that the account targets, which are delicious and innovative eating
recipes, you also try to have a special character, use the same backgrounds in
Most of the time if possible, try to rely on the same colors, that way your
account will be very attractive.
If anyone enters your profile to look at it,
he will find an interesting and professional account, and he publishes content
related to the purpose of the account, which is not scattered information from
the East and the West, Instagram enables you to delete any post you want in the
future in order to make your profile have a special character, and there are
those who exploit This feature even innovates to make its account very special.
Instagram is a photo site, for this general
view or theme for your profile is the basic stone on which we will build
everything, and there is no need to remind you that the images are of high
quality, and it is preferable to be square (length like width) because this is
what Instagram prefers.
4- Take
advantage of your online presence on any platform
You do not only use Instagram, perhaps you
have a website or a YouTube channel, and of course you have a Facebook account,
you must promote your account on Instagram, so you have to put a link to your
Instagram account on your website pages and the contact us page, and also on
your channel page on Youtube.
That is why be sure to follow us so that you
do not miss such posts, this is what you should do if you own a site or channel
on YouTube, and you must constantly mention this account in your articles and
videos, as well as in your other pages on Facebook or Snapchat.
Not only that, ask everyone you know to follow
you on Instagram like your friends and acquaintances, this is not a defect and
you do not feel embarrassed about it, you do not ask them for anything bad, and
if you are ashamed of your work on the Internet then I advise you to stop, you
will not succeed, and if your account is private In a restaurant or company,
ask your employees themselves to follow your account, and to share it on
various social media as well with their friends and relatives.
This step is very important, especially in the
beginning, because your first 1000 followers on Instagram are always the most
important and difficult, so ask everyone you know to follow you until you reach
this number.
5- Write the
description of your posts correctly
The same writing method that you write in any
image or video is very important, and unfortunately many users ignore it even
though Instagram's own algorithms depend on it in the search, so write a good
formula for your content (poignant and expressive words - funny and light words
- simple story - wisdom ) Or even a description of your purpose from the post
itself would be great.
This description is called Caption, and in
most cases it is better to use emoji as it makes your message strong, clearer
and also draws attention, this description appears after your followers or
anyone clicked on your content, so use it to clarify your message, and to make
this person It interacts with your content.
You can also tag any Instagram account in the
description of your posts, so you can comment on a specific post by a famous or
influential person in your field, and you can also comment on a specific event
or trend that many people follow.
Also, some experiences have shown that in many
cases a relatively long description (35 to 100 words) leads to the arrival of
your content to a greater number, because Instagram's algorithms want to
publish the written content as well because it increases the interaction, so
you have to use this to your advantage.
6- Analyze the
most popular accounts in your industry
Certainly there are accounts that are
similar to you or have similar goals, you do not live alone on Instagram, or
you talk about secret topics that others do not know, so you have to analyze
these accounts, often you may not know what to talk about, or want Find some
inspiration or ideas to talk about or create content around, all of this you
can learn from those accounts.
Influencers on Instagram are very
many, and I indicated in the articles that I advised you to read at the
beginning of this guide how to search for them and cooperate with them in an
effective way, and you of course have a list of some accounts that you want to
emulate or imitate some of their ideas.
Look at these accounts, look at the
content they provide, what posts are on them the most interactive, how do they
respond to followers or how they interact with them, do they focus on videos or
Instagram stories, this way you will know what topics you should focus on More,
and how to publish it and in what method, and you can also identify weaknesses
in these accounts in order to exploit them to your advantage.
Not only that, when you click on the
heart sign in the Instagram application in which you will find your
notifications, at the top you will find the word “following”. If you click on
it, you will find Instagram informing you about the activity of the accounts
you follow. It will tell you about the posts that they like, and also the
comments they leave on Any post, all of this will be very useful to you in
knowing everything about these accounts, and the content that they interact
with, which we will use in the following steps.
7- Post any
special content on Instagram
In the previous step, we explained
how to analyze the featured content on Instagram by influencers, you can also
search through the hashtag # in any field such as (# eaters # appetite # eat my
home) and find out the most popular types of content in each field.
Either you create similar content, or
talk about the same topics as I indicated in the previous step, or you can
re-publish this same content on your account (with mentioning the main account
holder so that you give him his right and not steal his efforts).
This method is well known and very
popular all over the world, but of course it is preferable that you create your
own content, so that people imitate you and you are the strongest influencer,
but you can use strong content, especially at the beginning of your career on
Instagram.
There are several ways through which
you can download photos and videos directly from Instagram to your device or
phone, or repost them directly to your account on Instagram. You can use the
DownloadGram website if you prefer to use your computer.
You can also use one of the
applications for the same purpose on your phone, there are many applications
for this purpose, but these two applications are the best for Android, and you
can search for IOS applications if you want, as they are too many. Not only
that, you also have to republish your content that has achieved success. And
interact with your audience and do not worry, I will tell you the best ways to
organize your time and effort and make the publishing process very simple later.
8- Use hashtags
correctly
Hashtags are words that people use to
refer to something, these hashtags can be created by anyone (i.e. a user on
Instagram can write any word and as long as he puts a hashtag before it, it is
a hashtag) but not every hashtag is popular and people on Instagram use it
constantly, for this reason You have to search for popular and well-known
hashtags in your field, there are tools and sites that enable you to do that,
but I prefer the traditional and most used method, which is Instagram itself.
I searched on Instagram, the hashtags
that I mentioned in the introduction to the previous point, I did not know they
existed, I went to Instagram and wrote the word eat, and I looked at the list
of recommendations that Instagram made for me, and I found these hashtags, you
can search this way, and you can also search in hashtags Which influencers and
popular accounts use in their posts (that's why I told you to analyze it
earlier?).
Save these hashtags in a note on your
phone or in a simple sheet on your computer so that you use them constantly. It
is worth noting that Instagram tells you the number of posts that use each
hashtag. Use it 56,941 times, no I have not misspelled it. Note that the first
has E tags and the second V is bound.
These hashtags are used by people in
the search, and Instagram puts the best posts that have the most interaction in
the first results of this search, and therefore you should use this to your
advantage, but do not use popular hashtags that have a large number of posts, especially
if your account is in its beginning and you do not have thousands Followers
after, for this use a hashtag or two from the most popular and the rest are
medium then weak.
Instagram allows you to use 30
hashtags in every post, and you can put it either in the description of the
post itself or in the first comment, and I prefer that you put it in the
comments unless you want to comment about a specific event or trend, then you
can put this hashtag in the description of the post itself, Do not use the same
hashtags constantly, and do not use hashtags that are not related to your
domain, because Instagram does not like this at all, but it can even block your
account if you violate these rules.
You can also use your geographical
location in your posts, sometimes Instagram uses the place to publish content
because people are looking for it, especially if they are looking for a
specific service such as restaurants and stores or photographers and
programmers in their area to cooperate with them.
9- Interact with
your competitors' audience
Often times you will find that the accounts
that you follow and the influencers whose accounts you analyze do not interact
with the comments, and this is what you should use to your advantage, debate
and respond to comments on your competitors' posts or accounts that talk about
similar topics, give advice or ask some questions Purposeful, and you can leave
a general comment on the post as well.
All this attracts attention to your account,
and when someone clicks on your account link and sees your wonderful and
organized content (this is why this was the first step) he will follow you, and
thus you gain a real and new follower, and not only that, but in this way you
benefit the main account holder , Because you increase the interaction on its
content, and thus increase the chances of cooperation between you in the future.
You can also interact with the same content
that this influencer interacts with (which I referred to in the previous
point), thus achieving better and faster results, and placing your account in
front of those interested in your field, and not only that, if you look at any
profile on Instagram, you will find a special section Marked (tagged) This
section is for posts where this account has been mentioned, and usually these
posts are for fans or people who want to interact with this influencer.
You can interact with these posts as well,
especially if they are suitable for you, and by this you put your account in
front of everyone who is interested and interacting in your field, and this
will definitely increase the number of your followers.
10- Respond to
every comment
Why do you want to get more followers on
Instagram? Is it not for the purpose of increasing the interaction on your
content and in order to get your followers to implement the CTA (intended
purpose of marketing) that you want from them, then you have to interact with
them first.
If one of your followers left a comment on any
post or sent you any message, you must answer him and respond to him, whether
his comment was an inquiry or a compliment, or even if it was a negative
comment. You must interact with him and answer him, responding to the comments
of your followers has many benefits, the most important of which are:
1. It will increase the interaction on your
posts, so the Instagram algorithms will automatically promote your posts more.
2. This will give the impression to your
followers that you really care about them and interact with them, and thus
their confidence in you will increase.
3. This interaction will motivate your followers
to publish the content that you provide with their friends and acquaintances,
and thus you will get more followers.
4. This interaction will make you an expert in
the eyes of your audience.
In this way, you will ensure that the
interaction on your posts increases, so regardless of the number of your
followers, you should always make sure to do this constantly, even if your
Instagram account represents an institution, company, or commercial store, you
can ask a specific person to manage your account and interact with your
followers. continuously.
And sometimes Instagram experts think: the
need to write to your followers with personal messages thanking them for
following you up, and you can also ask them to ask any question, especially if
you work in any educational field, or you are a trainer or expert in the fields
of health, fitness and other areas that need Continuous follow-up and advice.
11- Post content
that urges followers to interact with it and share it with their friends
A very simple post, but look at the words
inside the red box, the account owner motivates and urges his followers to
spread this content with people they love in a smart way by making a crown for
them in the comments, and if you read the comments yourself, you will find many
of them have already responded to this.
This increases the volume of interaction on
the post itself, and also makes users share your content with their friends,
which increases the chances of you getting new followers, so be sure to always
publish this type of content, and also the controversial content that makes
people want to comment, and you can also make Polls or you can ask them direct
questions.
You can also make quick contests, or give a
gift to the first 20 people who comment on your post, this method has the
effect of magic in increasing interaction, especially if you sell a specific
product or service, and with this you can give your followers discounts or free
gifts.
If you are not selling something, you can give
them advice or talk to them personally, or you can crown some of them or repost
some of their posts as a reward for their interaction with you, think outside
the box a little you will find many ways that you can increase interaction on
your posts.
12-
Follow FOR
Follow strategy
This strategy is known and many Instagram leaders recommend it, and I
recommend it as well, especially for beginners. This strategy depends on
following the accounts of people who follow the popular accounts that we talked
about previously. When you visit any account you follow, click on the word
"Followers" in his profile, you will find a list of all Followers You
can follow some of these followers, hoping that they will follow you as well.
And the accounts that did not follow you cancel your follow-up after a
while, this strategy succeeds 20% often, which is a good percentage, so you
have to choose the interactive accounts that put a good profile picture and
publish constantly to ensure their interaction with you after that, as you can
Follow people who leave comments or like the posts of these influencers, this
way you ensure that they are real, interactive accounts.
But you should not overuse this method because Instagram does not prefer
it, and when the follow-up rate increases and then unfollowing in your account,
Instagram may block you as I mentioned earlier, so you can follow up about 50
accounts per day with a lower subscription rate, this number is relative and
depends on Instagram's algorithms Same, and a lot of marketers think you can go
above this number, but I'd rather you stay on the safe side.
Of course you will not do this constantly, you must stop every period,
and also when your account reaches 10,000 followers, I think this strategy will
not be suitable for you.
13-
Shoutout
strategy
The shoutout is for an Instagram account to mention your account in one
of its posts, and to ask its followers to follow you, and in this way your
followers increase easily. You can cooperate with accounts that have roughly
the same number of followers that you have and work in similar fields, for
example if you are talking about Eating healthy You can team up with an account
that talks about fitness.
You can exchange the benefits so that you promote his account and he
promotes your account on an ongoing basis and periodically. This method is very
effective, especially if the account you are cooperating with has interactive
followers. You can measure this yourself from the volume of comments and likes
of that account's posts, but this method will be more effective when the number
of followers of this account is large, or if an influencer is in Instagram, and
you can do this in one of two ways.
Either you pay money for this promotion of your account (which is a very
common method that many marketers do), and it is especially appropriate if your
account is a commercial company or restaurant and you have the budget for that,
as this method will save you a lot of time.
Or by cooperating with the owner of this account and communicating with
him in a smart way and providing him with the benefit, you may send him some
pictures and infographics that he can use on his account, in this way you both
achieve a benefit, especially if you interact with him and comment on the
content he publishes constantly.
That is why I told you that interaction with influencers will be
exploited in the future, and this is one of the forms of this exploitation, and
the more you communicate with influencers in a smart way that does not denote
greed or interest, the more it will benefit them and you at the same time.
14-
Post regularly and at the right times
We previously
talked about Instagram loves new content, so you have to publish constantly and
I advise that your average is not less than 3 posts per day, unlike the live
broadcast from time to time, and you should also use Instagram's analyzes to
find out the times when your followers are present.
In order to post to it, and by
this you ensure that Instagram's algorithms will deliver this content to your
followers and also to everyone who loves the same content as I explained
previously, and if you see that constantly posting new content and modifying
images or making videos takes a long time and effort, you are right, and for
this I will present You get the solution in the next step.
15-
Use the Instagram Scheduler
Creating good
content to publish on Instagram takes time, and publishing it yourself every
day increases the size of this time, so you can save yourself all that time by
using some of the tools available in the market, these tools help you make a
pre-schedule of the posts and videos that you want to publish.
So that it
determines the time at which it is published and what is distinguished in these
tools is that it enables you to do all this by phone or through your personal
computer, all this by linking your account to the application of the tool after
downloading it on your phone. Some of these tools allow you to write your first
comment in advance (so you can write the hashtags you want)?
There are a
lot of free and paid tools as well, and the cost of some of these tools depends
on the number of Instagram accounts you use and the size of the posts you
publish per month.
This tool is
one of the oldest tools in the field of social media, it is a giant edifice and
has an excellent reputation, you can create a free account and start using it
to publish on Instagram through your computer, but because Instagram has
certain requirements, you must download the application for this tool Also,
this application will notify you of the date of publishing any content on your
account on Instagram so that you agree to it, this is the only defect in this
tool.
16-
Pay attention to the video and Instagram
stories
According to
many reports and information published by Instagram itself, video is the most
interactive type of content, and for this reason Instagram has developed custom
algorithms for it and also added a special application for videos only, which
is IG TV. And if you go to any account that publishes videos, you will find
that Instagram has a special section for videos.
And also
Instagram stories, which provide you with a lot of capabilities and you can set
them up in advance as well, have the effect of magic at the present time and
increase the volume of interaction greatly, so you have to keep the video in
mind, you can use your phone's camera and start publishing your first video
faster. Time, and Instagram enables you to add words and emoji to your videos
easily.
17-
Use ads as long as you have the budget
Many
marketers believe that Instagram ads are very cheap compared to the results
they achieve, so if you have the budget, Instagram ads will increase your
followers significantly, especially since Instagram can identify all accounts
that are similar to the accounts that follow you and that prefer the same
content.
By this, your
content will be placed in front of them and thus the number of your followers
will increase, especially since Instagram enables you to accurately determine
the goal you want from your advertising campaigns, whether it is selling a
specific product, increasing interaction on a specific post, or getting new
followers, the most important thing is to make ads On your best types of posts
that have achieved the best results, and it is worth noting that the
advertising platform on which Instagram depends is the same as the Facebook
platform.
And you must
know that the content you publish is not preferable to you, but rather in order
to provide the benefit to your followers, so most of your posts should not be
offers, products or advertisements to try to earn money from your followers so
that they are not alienated from you.
There is no
shame in selling or using Instagram to make money, on the contrary, you should
do that, but the content dedicated to this should not exceed 20% of the total
content that you publish, so do not forget that the content is the most
important thing you now have in your hands a lot of Information and strategies
that enable you to increase Instagram followers easily, provided you make the
required effort.